While Flycatcher Marketing has the experience and skill to address any marketing challenge, we do have some specific areas of focus and expertise:

Water Use Efficiency

Trade Marketing

Consumer Packaged Goods

Behavior Change Marketing

High Tech Marketing

Water Use Efficiency

Water conservation and the efficient use of water have been primary areas of focus for Flycatcher Marketing over the last decade. We have an in-depth, expert-level understanding of the challenges and opportunities around successfully impacting perceptions and behavior in this important area. Our client list includes a wide range of water districts and efficient irrigation product manufacturers, including the East Bay Municipal Utility District (EBMUD), the San Diego County Water Authority (SDCWA), the El Dorado Irrigation District (EID), Rain Bird Corporation, HydroPoint, Weathermatic, and the Irrigation Association’s “Smart” Water Application Technologies (SWAT) program and its Education Foundation.

Trade Marketing

From contractors and customers to specifiers and manufacturers, Flycatcher Marketing develops marketing solutions for clients working in the trades—landscaping, construction, pool building, architecture and more. Effective B2B marketing demands an in-depth understanding of a client’s product and business, both to provide the detailed and often highly technical information needed by their skilled customer base, and to be able to speak to them in a language they relate to and understand. Whether our clients need to speak to their peers in the trade, or their customer base, we can develop marketing plans, strategy and tactical programs (both traditional and online) to fit the need and the trade niche. Our clients in this expanding field include Rain Bird Corporation, Zodiac Pool Systems, Makita USA and Simpson Strong-Tie. 

Consumer Packaged Goods

From point-of-purchase to package design and product launches, we specialize in providing services supporting our clients’ design, development and eventual launch of consumer packaged goods. Our success in this area includes Simpson Strong-Tie and Golden Power Manufacturing.

Behavior Change Marketing

Behavior change marketing is definitely one of our sweet spots. From our experience working within a wide variety of industries, Flycatcher Marketing knows how to drive change in customer’s behavior. We’ll produce riveting copy, eye-catching design, all developed with the same end goal—to motivate your target audience to take action, make that right choice, and change their current behavior. 

High Tech Marketing

Not only can we talk the talk, but when it comes to high tech, we can definitely walk the walk. Flycatcher Marketing brings decades of experience to the table for high-tech clients. Nothing is too technical—from enterprise server solutions, to microprocessor and CPU families to digital video recorders, we research, learn, and strategize to bring our technical clients the best possible marketing solution. For over 25 years, Flycatcher Marketing has worked with the best of the best, including Intel, IBM, Autodesk, Cisco, MarketTools, and many others.

The Vision Behind Flycatcher

Rick Sabbag“It’s typical for most marketing agencies to give some clients far more attention than others—usually directly related to the size of their account. While that may not come as a surprise, it’s not acceptable. The more I thought about it, the more I recognized that there was an important and unmet need—and a clear opportunity—to provide clients of all sizes a higher level of service and expertise. To offer concentrated time and individualized attention to the business and marketing challenges of a smaller, select group of clients. And to focus my efforts and decades of experience on what I do best—namely applying innovative thinking and solid, real-world knowledge to the development and implementation of insightful, results-oriented communications strategies and tactical plans.”

— Rick Sabbag, Founder

If this kind of innovative, smart, and focused strategic marketing support sounds appealing to you, we should talk.

Just give us a call at 415.883.3664 or shoot us an email, and let’s discuss what Flycatcher can do to help your business succeed.

Email: lbendon@flycatchermarketing.com

From start to finish, Flycatcher Marketing emphasizes solid marketing strategy as the basis for innovative and responsive creative execution.

Thanks to years of real life and business management experience, we provide a hands-on approach with all our clients to ensure projects always meet or exceed client expectations.

* Set clear, measurable program/campaign objectives up front.
* Develop on-target marketing strategies to meet our clients’ goals, and use these strategies as our “road maps” when developing creative.
* Approach each marketing challenge from a “tactically neutral” position.
* Analyze and use response data to improve marketing effectiveness.

All content © 2010 Flycatcher Marketing.