Flycatcher Marketing developed the Grow Smart “Tools for Success” program to support the launch of Rain Bird’s new “Smart” ET (evapotranspiration) controller, the ESP-SMT. The program is a series of training and relationship building events designed to teach Landscape Contractors about water efficiency as a business differentiator, changing behavior in an economic downturn and drought conditions, and communicating with customers in water-stressed regions such as the West and Southwest.
The “Tools for Success” program was successful on multiple levels. We leveraged our relationships with the California Landscape Contractors Association and East Bay Municipal Utility District to assist in recruiting efforts and signed up contractors from 46 unique firms, far surpassing our goal of 25 signups, for this full-day event. In our post-event survey, 93% of the attendees reported being more motivated and better prepared to sell water efficiency to their customers and prospects. And at launch, sales of the new “Smart” controller exceeded expectations, even in a depressed economy.
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If this kind of innovative, smart, and focused strategic marketing support sounds appealing to you, we should talk.
Just give us a call at 415.883.3664 or shoot us an email, and let’s discuss what Flycatcher can do to help your business succeed.
From start to finish, Flycatcher Marketing emphasizes solid marketing strategy as the basis for innovative and responsive creative execution.
Thanks to years of real life and business management experience, we provide a hands-on approach with all our clients to ensure projects always meet or exceed client expectations.
* Set clear, measurable program/campaign objectives up front.
* Develop on-target marketing strategies to meet our clients’ goals, and use these strategies as our “road maps” when developing creative.
* Approach each marketing challenge from a “tactically neutral” position.
* Analyze and use response data to improve marketing effectiveness.