A Flycatcher is a bird. But not just any bird. The Encyclopedia Britannica describes the Flycatcher as “any of a number of perching birds that dart out to capture insects on the wing.” A Flycatcher will lay in wait until it sees the perfect opportunity. Then it swoops in, gets it prey, and always returns to the branch it’s chosen as its home base. That’s a very unique and challenging hunting technique, one that requires a lot of patience, persistence and precision—all qualities that describe Flycatcher Marketing.

In much the same way, Flycatcher Marketing is vigilant about helping our clients:
  • Seek out and identify the right strategic opportunities
  • Get (and stay) focused on their objectives and core competencies
  • Aggressively respond to marketplace opportunities with speed, accuracy, and efficiency
A spectacular and distinctive flycatcher, the bright red Vermilion Flycatcher is featured in our logo. It inhabits riparian areas and scrub in the southwestern United States and southward. It perches conspicuously, making periodic flights to nab insect prey. Once you have seen one of these colorful jewels of nature, you will never forget them. The bright colors of the male have earned it the Spanish name “brasita de fuego,” little coal of fire. When trying to attract a mate the male sings even at night, and will often deliver a butterfly or other showy insect to the female. The male defends his territory with a prominent aerial display; he flies up singing, his red underparts and cap contrasting brilliantly with the blue sky.

The Black Phoebe is a common and well-loved bird often sighted in Northern California. This perky and vocal little flycatcher which says its name – “fee-bee” – is fun to watch darting out from his perch and returning back to the same spot with an insect for lunch (or sometimes a fish). Their preferred habitats include shady areas near water, streams, ponds, and lakes; and they often are seen in city parks.

The Scissor-tailed Flycatcher is a wonder to see flying or perching on a wire with its long tail feathers draped behind. Besides the long tail, their salmon-pink sides and flanks and dark brown wings with white edges make this a striking bird. Their preferred habitats include open country along roadsides and on ranches with scattered trees and bushes. They are often seen on fence posts and utility wires (from Colorado south to Texas). Male Scissor-tailed Flycatchers perform a “sky dance” as part of their courtship ritual which includes acrobatics like reverse somersaults. These birds are economically important because they consume large quantities of grasshoppers, crickets, and other insects that can be harmful to crops.

The Black Phoebe is a common and well-loved bird often sighted in Northern California. This perky and vocal little flycatcher which says its name – “fee-bee” – is fun to watch darting out from his perch and returning back to the same spot with an insect for lunch (or sometimes a fish). Their preferred habitats include shady areas near water, streams, ponds, and lakes; and they often are seen in city parks.

If this kind of innovative, smart, and focused strategic marketing support sounds appealing to you, we should talk.

Just give us a call at 415.883.3664 or shoot us an email, and let’s discuss what Flycatcher can do to help your business succeed.

Email: lbendon@flycatchermarketing.com

From start to finish, Flycatcher Marketing emphasizes solid marketing strategy as the basis for innovative and responsive creative execution.

Thanks to years of real life and business management experience, we provide a hands-on approach with all our clients to ensure projects always meet or exceed client expectations.

* Set clear, measurable program/campaign objectives up front.
* Develop on-target marketing strategies to meet our clients’ goals, and use these strategies as our “road maps” when developing creative.
* Approach each marketing challenge from a “tactically neutral” position.
* Analyze and use response data to improve marketing effectiveness.

All content © 2010 Flycatcher Marketing.