Capabilities

Flycatcher Marketing provides a wide range of strategically-driven, results-based marketing services, including:

Market Insight and Intelligence

Graphic Design, Web and Interactive

Strategic Planning

New Product Development

Branding, Positioning and Identity

New Business Opportunities

Campaign Planning and Implementation

Competitive Analysis

Market Insight and Intelligence

We take a strategic, decision-directed view of the market research function, designing research studies that deliver practical and actionable information that tie directly back to your business goals and objectives. We don’t just report results—we start with the research and, unlike other companies, use it to develop a comprehensive and cohesive marketing plan. From there, we work with our clients on implementation and execution. From start to finish, we provide the hands-on experience that helps ensure a project or product’s success.

Strategic Planning

Whether for just one product or an entire company and brand, our strategic planning process provides a solid, well-defined “road map” to address your specific business needs and challenges.

Branding, Positioning and Identity

Your brand is one of your business’ most valuable assets. At Flycatcher, we develop powerful branding strategies and identity programs that reflect your key messages and desired positioning to create differentiation, deepen customer relationships and enhance recognition in the marketplace.

Campaign Planning and Implementation

We know that the devil is always in the details. We provide complete, full-service project management support to ensure implementation accuracy and maximum marketing performance.

Graphic Design, Web and Interactive

Our highly-skilled creative team offers a full array of print and online services, including collateral materials, direct mail, website design and programming, product packaging, point-of-sale materials, banner ads, email, and more.

New Product Development and Launch

So you’re trying to bring a product to market. Before you even put pen to paper, Flycatcher Marketing can do the heavy lifting to make sure the road is clear. From conducting market research to help you determine your feature set, price point, and messaging platform, we’ll partner with you on building a plan and a framework to make sure your product plan is on target and viable. And when it’s time to launch, we’ll help you develop a comprehensive plan, from product naming and logo design to packaging design, advertising, website, and marketing collateral. We’ll get it done—quickly and with maximum impact for your target market.

Program Development

From product launches to brand extension, Flycatcher Marketing specializes in providing the best possible experience for your company, your brand, and your product. We’ll help you design the best programs possible so you can focus on the big picture. We’ll be down in the trenches doing the market research; interviewing your target audience all while providing meticulous focus so your next program soars.

New Business Opportunities

The best business opportunity may actually be the one you don’t take. Our insightful and objective analysis, combined with decades of real-world, hands-on business experience provides the perspective you need to make informed decisions. A merger or acquisition presents a number of branding and marketing challenges. But, addressed properly, it becomes an opportunity to create a new and stronger vision for your organization. We can help by analyzing existing brand resources, identifying strengths and weaknesses, and developing a cohesive and compelling new marketing strategy that reflects your desired positioning in the marketplace.

Competitive Analysis

To maximize your marketing impact, you need to know who’s competing for your customer’s share-of-mind and share-of-wallet, and what exactly they’re up to. We provide in-dept marketplace analysis to give you a complete view of your competitive landscape, as well as actionable recommendations to fully leverage any opportunities we uncover.
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