Facing increasing pressures on their water supply, the SDCWA established a goal of doubling by 2020 the amount of water saved through conservation efforts in 2006, and are focusing many of their efforts to that end on improving outdoor water use efficiency, central to which is the development of a water-efficient landscaping brand and outreach program targeting key stakeholders in the region—including consumers, businesses, municipalities, and influencer groups.
After a rigorous and highly competitive review process, Flycatcher Marketing was selected to spearhead the development of this critical initiative, including conducting both primary and secondary research, developing strategies based on those research findings, brand development, and implementing recommended tactics. After several rounds of review by the advisory group, the final Implementation Plan was presented to the SDCWA Board. Implementing our learnings, we first created a pilot outreach program targeting Home Owners Associations (HOAs), a key, high water use target audience (as confirmed by our research) that we needed to “get on board” in order to meet SDCWA’s water-saving goals.
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If this kind of innovative, smart, and focused strategic marketing support sounds appealing to you, we should talk.
Just give us a call at 415.883.3664 or shoot us an email, and let’s discuss what Flycatcher can do to help your business succeed.
From start to finish, Flycatcher Marketing emphasizes solid marketing strategy as the basis for innovative and responsive creative execution.
Thanks to years of real life and business management experience, we provide a hands-on approach with all our clients to ensure projects always meet or exceed client expectations.
* Set clear, measurable program/campaign objectives up front.
* Develop on-target marketing strategies to meet our clients’ goals, and use these strategies as our “road maps” when developing creative.
* Approach each marketing challenge from a “tactically neutral” position.
* Analyze and use response data to improve marketing effectiveness.