Vista Broadband, a wireless broadband start-up located in Petaluma, California, hired Flycatcher Marketing to develop their go-to market strategies. The target audiences include residential homeowners, local government leaders and businesses. Flycatcher defined the “low hanging fruit” as communities without broadband service. Our marketing strategy was to position Vista as the friendly, local community partner customers could count on. We emphasized a personal customer service component to differentiate Vista from the large corporate brands that dominate the industry. Flycatcher created the marketing strategy, brand strategy, identity, consumer and business advertising, direct marketing, local in-store partnership programs and the Vista Website. As a result of Flycatcher’s efforts, Vista was able to gain a firm toehold in a very difficult economic environment and compete successfully against some of the largest brands in the industry.
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From start to finish, Flycatcher Marketing emphasizes solid marketing strategy as the basis for innovative and responsive creative execution.

Thanks to years of real life and business management experience, we provide a hands-on approach with all our clients to ensure projects always meet or exceed client expectations.

* Set clear, measurable program/campaign objectives up front.
* Develop on-target marketing strategies to meet our clients’ goals, and use these strategies as our “road maps” when developing creative.
* Approach each marketing challenge from a “tactically neutral” position.
* Analyze and use response data to improve marketing effectiveness.

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