With our assistance, EBMUD initiated WaterSmart, an umbrella brand for its water conservation programs. Through the WaterSmart brand, the District added a Certification and Recognition Program to allow its non-residential clients (businesses, industry, and institutions) to be recognized by their customers and/or peers for achieving an established community-wide benchmark for their customer type’s water conservation efforts.
We developed a community-based social marketing program aimed at convincing large and small businesses to change their water use behavior and participate in the EBMUD WaterSmart Certification and Recognition Program. Our EBMUD outreach communications kit included branding, logo treatment, collateral materials, and participant plaques, signage, and window clings. Flycatcher also managed the process of integrating the EBMUD brand with the existing WaterSmart brand.
> Return to Project Profiles Page
If this kind of innovative, smart, and focused strategic marketing support sounds appealing to you, we should talk.
Just give us a call at 415.883.3664 or shoot us an email, and let’s discuss what Flycatcher can do to help your business succeed.
From start to finish, Flycatcher Marketing emphasizes solid marketing strategy as the basis for innovative and responsive creative execution.
Thanks to years of real life and business management experience, we provide a hands-on approach with all our clients to ensure projects always meet or exceed client expectations.
* Set clear, measurable program/campaign objectives up front.
* Develop on-target marketing strategies to meet our clients’ goals, and use these strategies as our “road maps” when developing creative.
* Approach each marketing challenge from a “tactically neutral” position.
* Analyze and use response data to improve marketing effectiveness.